OpenAI Events

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The OpenAI Events connector sends privacy-aware, server-side conversion and lifecycle events from Tealium’s server-side API hubs to the OpenAI Events (Conversions) API for attribution, optimization, and model training in OpenAI Ads. This lets marketers use trusted Tealium event data to help OpenAI make discovery more relevant for users and drive higher-intent engagement across ChatGPT conversations.

Supported Device Types

OpenAI Events can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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