AI

OpenAI

Join a live demonstration of Tealium's native support for OpenAI to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The OpenAI Connector lets you invoke OpenAI models with custom prompts enriched by Tealium event or visitor data, then returns the model’s structured JSON response back into Tealium Collect for real-time profile enrichment and activation across channels. This provides a flexible pattern for building AI-driven scoring, recommendations, and decisioning directly from Tealium.

Supported Integration Types

OpenAI can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

OpenAI can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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