About Optimizely Dynamic Customer Profiles

A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and measure the impact of those experiences.


This integration offers these features:

  • Update Customer Profile
    Update a customer profile.

The 2022 State of the CDP Report

See how customer data platforms (CDPs) are helping marketers drive ROI and adapt to key challenges in 2022.

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