Optimizely Events

Personalization

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About Optimizely Events

Optimizely is the leading experience optimization platform, providing A/B testing and personalization for websites and mobile apps. This integration with the Event API for Optimizely X allows you to send event data to Optimizely's logging servers from all of your applications, whether they are a web, mobile, or server-side implementation.

Supported Integration Types

Optimizely Events can be integrated in the following ways:

AudienceStream

EventStream

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Optimizely Events can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Track Event (Activate Users)
Track a conversion event or activate a user to a variation.

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Optimizely Events

Get a Demo

About Optimizely Events

Supported Integration Types

Optimizely Events can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Optimizely Events can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue