Personalization

Optimizely Events

Join a live demonstration of Tealium's native support for Optimizely Events to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Optimizely is the leading experience optimization platform, providing A/B testing and personalization for websites and mobile apps. This integration with the Event API for Optimizely X allows you to send event data to Optimizely's logging servers from all of your applications, whether they are a web, mobile, or server-side implementation.

Supported Integration Types

Optimizely Events can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Optimizely Events can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Track Event (Activate Users)

Track a conversion event or activate a user to a variation.

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