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Leverage the Tealium and Optimizely integration to manage the Optimizely Tag (both Synchronous & Asynchronous implementation options), as well as use AudienceStream audiences or badges in Optimizely, allowing you to deliver personalized experiences or create more targeted tests. Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use. Optimizely enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results, and start achieving goals. Over 5,000 enterprises have adopted Optimizely, including Starbucks, Disney, eBay, Weather.com, Demand Media, and Crate & Barrel.
Supported Integration Types
Optimizely can be integrated in the following ways:
AudienceStream
Device-Based Delivery
EventStream
Tealium Tool
AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
EventStream
These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.
Tealium Tool
Tealium Tools is the playground for developers to integration with Tealium.
Supported Device Types
Optimizely can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Features
This integration offers these features:
Optimizely (Async)
Tealium gives you the flexibility to manage the Optimizely tag asynchronously or synchronously.
Optimizely (Sync)
Tealium gives you the flexibility to manage the Optimizely tag asynchronously or synchronously.
Optimizely Segment Builder
AudienceStream allows Tealium clients to discover audiences
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