About Optimizely

Leverage the Tealium and Optimizely integration to manage the Optimizely Tag (both Synchronous & Asynchronous implementation options), as well as use AudienceStream audiences or badges in Optimizely, allowing you to deliver personalized experiences or create more targeted tests. Optimizely is a world-class website optimization platform, providing A/B and multivariate testing that is incredibly powerful and easy-to-use. Optimizely enables users with and without technical expertise to make dynamic changes to their websites, test the variations to live traffic, gather immediate results, and start achieving goals. Over 5,000 enterprises have adopted Optimizely, including Starbucks, Disney, eBay, Weather.com, Demand Media, and Crate & Barrel.

Features

This integration offers these features:

  • Optimizely (Async)
    Tealium gives you the flexibility to manage the Optimizely tag asynchronously or synchronously.
  • Optimizely (Sync)
    Tealium gives you the flexibility to manage the Optimizely tag asynchronously or synchronously.
  • Optimizely Segment Builder
    AudienceStream allows Tealium clients to discover audiences

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