About Proclivity

Proclivity enables commerce brands and retailers to leverage their consumer data to buy the right ads at the right price to maximize global sales and ROI. Tealium allows you to implement and manage Proclivity's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

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