Proclivity

Join a live demonstration of Tealium's native support for Proclivity to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Proclivity enables commerce brands and retailers to leverage their consumer data to buy the right ads at the right price to maximize global sales and ROI. Tealium allows you to implement and manage Proclivity's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

Supported Integration Types

Proclivity can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Proclivity can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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