Pulse by Analytics Intelligence

Pulse by Analytics Intelligence is a first-party behavioural analytics tag that runs entirely client-side to automatically capture rich user interactions (pageviews, clicks, scroll depth, form usage and abandonment, mouse movement, clipboard interactions), enrich them with campaign attribution, pseudonymous identifiers, and approximate geolocation, and send batched events to a self-hosted backend in EU-based infrastructure. This Tealium iQ Marketplace tag wraps the vendor snippet, adds recommended data layer mappings, and aligns consent behaviour with analytics cookies.