Oracle Responsys

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About Oracle Responsys

Leverage the Tealium and Responsys integration to deploy and manage the Responsys client-side tag, as well as send enriched Visitor information via AudienceStream for more personalized email campaigns. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web.

Supported Integration Types

Oracle Responsys can be integrated in the following ways:

AudienceStream

Device-Based Delivery

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Oracle Responsys can be integrated in the following ways:

Connected Devices

Mobile

Web Browser

Your Server

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Features

This integration offers these features:

Merge Visitor into Profile Extension
Merge Visitor into Supplemental Table
Merge Visitor into List
Send Transactional Campaign Email
Trigger Custom Event
Responsys Conversion Event Tracking
The Responsys Conversion pixel tracks web page conversion events

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Oracle Responsys

Get a Demo

About Oracle Responsys

Supported Integration Types

Oracle Responsys can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Oracle Responsys can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

State of the CDP 2024

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue