About Responsys

Leverage the Tealium and Responsys integration to deploy and manage the Responsys client-side tag, as well as send enriched Visitor information via AudienceStream for more personalized email campaigns. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web.

Features

This integration offers these features:

  • Merge Visitor into Profile Extension
  • Merge Visitor into Supplemental Table
  • Merge Visitor into List
  • Send Transactional Campaign Email
  • Trigger Custom Event
  • Responsys Conversion Event Tracking
    The Responsys Conversion pixel tracks web page conversion events

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