AdTech
Personalization

RTB House Audiences

Join a live demonstration of Tealium's native support for RTB House Audiences to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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Use the RTB House Audiences connector to stream audience membership changes from Tealium AudienceStream to an RTB House–managed Google Cloud Storage (GCS) bucket in JSONL format, enabling server-side audience sync for retargeting and prospecting campaigns across RTB House inventory without managing your own file-delivery pipeline.

Supported Integration Types

RTB House Audiences can be integrated in the following ways:

AudienceStream
These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

RTB House Audiences can be integrated in the following ways:

Connected Devices
Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.
Mobile
Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
Your Server
Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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San Diego, CA 92121
+1 (858) 779-1344
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