Email

Salesforce Marketing Cloud Email Studio (ExactTarget)

Join a live demonstration of Tealium's native support for Salesforce Marketing Cloud Email Studio (ExactTarget) to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Tealium's integration with Salesforce Marketing Cloud Email Studio (formerly ExactTarget) allows you to enrich your email programs with customer data across all channels to build more relevant campaigns based on customer behavior. Through its AudienceStream product, Tealium lets marketers trigger email campaigns based on actions, add users to ExactTarget campaigns and lists, and also support ExactTarget's data extension tables for endless segmentation options.

Supported Integration Types

Salesforce Marketing Cloud Email Studio (ExactTarget) can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Salesforce Marketing Cloud Email Studio (ExactTarget) can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Send Email to User

Add to Email List

Remove From Email List

Data Extension - Add Record

Upsert Subscriber and Add Email List

Data Extension - Add Multiple Records

Data Extension - Delete Record

Data Extension - Update Record

Data Extension - Upsert Record

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