Skai S2S API

Join a live demonstration of Tealium's native support for Skai S2S API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Skai Server-to-Server (S2S) API connector sends click and conversion data from Tealium EventStream and AudienceStream to Skai entirely server-side, helping brands modernize measurement for commerce media and paid media campaigns with more privacy-safe, resilient, and configurable attribution.

Supported Integration Types

Skai S2S API can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Skai S2S API can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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Skai S2S API

Join a live demonstration of Tealium's native support for Skai S2S API to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Supported Integration Types

Skai S2S API can be integrated in the following ways:

Supported Device Types

Skai S2S API can be integrated in the following ways:

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

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