About Smart Digital

Smart Digital is an expert in automated ML-decisioning and part of the Omnicom Group of agencies.
Smart Digital generates 1:1 personlization in real-time based on behavioural data and AI to communicate consistently with a known or anonymous user at all digital touchpoints.


This integration offers these features:

  • Track Event
    Track Events in Smart Digital for:

    - Real Time Decisioning
    - Machine Learning Capabilities
    - Next Best Action
    - Next Best Channel
    - 1:1 Personalization

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