Snapchat Audience Match

Join a live demonstration of Tealium's native support for Snapchat Audience Match to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Snap Audience Match (SAM) allows an advertiser to use first-party data to create an Audience Segment. The segment can be used to target or exclude a specific group of users. Users can be added to or removed from a segment at any time.

Supported Integration Types

Snapchat Audience Match can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Snapchat Audience Match can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

Add User to Segment

Remove User from Segment

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