About Snapchat Audience Match

Snap Audience Match (SAM) allows an advertiser to use first-party data to create an Audience Segment. The segment can be used to target or exclude a specific group of users. Users can be added to or removed from a segment at any time.


This integration offers these features:

  • Add User to Segment
  • Remove User from Segment

The 2022 State of the CDP Report

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