Social

Snapchat Conversions

Join a live demonstration of Tealium's native support for Snapchat Conversions to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Snap Conversions API allows you to pass web, app, and offline events to Snap via a Server-to-Server (S2S) integration.Passing events to Snap will allow the Snap platform to calculate Swipe and View conversions associated with your Campaigns running on Snapchat.The passing of events will also build Custom audience segments per event, will unlock Campaign Optimization Goals and build audiences for remarketing via Dynamic Ads. Campaign Optimization Goals cannot be unlocked by data uploaded for events that are older than one hour.

Supported Integration Types

Snapchat Conversions can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Snapchat Conversions can be integrated in the following ways:

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Features

This integration offers these features:

Send Conversion

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