Snowflake AI

Join a live demonstration of Tealium's native support for Snowflake AI to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Snowflake AI Connector lets you invoke Snowflake-hosted foundation models and customer-deployed models using mapped Tealium event and visitor data, returning structured JSON responses that can be fed back into Tealium for real-time enrichment and activation across your downstream channels.

Supported Integration Types

Snowflake AI can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Snowflake AI can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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