About Tableau

Tealium's integration with Tableau allows you to explore your event- and audience-level data as well as any other omnichannel data imported to better understand customer behaviors, trends and opportunities. Through DataAccess and its ability to provide structured data in your own nomenclature, this integration works just like a traditional relational database system but offers the flexibility to build and manage data points with a single source of truth.


This integration offers these features:

  • Visualize Trends of Page and Application Events
    Using Tableau with Tealium DataAccess EventDB
  • Visualize Visitor Audience and Segment Information
    Using Tableau with Tealium DataAccess AudienceDB

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