Tealium's integration with Tableau allows you to explore your event- and audience-level data as well as any other omnichannel data imported to better understand customer behaviors, trends and opportunities. Through DataAccess and its ability to provide structured data in your own nomenclature, this integration works just like a traditional relational database system but offers the flexibility to build and manage data points with a single source of truth.
Supported Integration Types
Tableau can be integrated in the following ways:
Desktop applications, such as business intelligence or reporting tools, can also easily connect to Tealium services such as DataAccess.
This integration offers these features:
Visualize Trends of Page and Application Events
Using Tableau with Tealium DataAccess EventDB
Visualize Visitor Audience and Segment Information
Using Tableau with Tealium DataAccess AudienceDB
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