The Trade Desk

AdTech

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Join a live demonstration of Tealium's native support for The Trade Desk to see how Tealium makes it easier to implement and enrich this part of your digital stack.

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About The Trade Desk

Leverage Tealium's integration with The Trade Desk to better personalize advertising campaigns. Manage the Trade Desk Tag (The Desk) as well as leverage Tealium's AudienceStream The Trade Desk Connector for posting enriched Visitor Profiles and Audiences for more personalized advertising campaigns.

Supported Integration Types

The Trade Desk can be integrated in the following ways:

AudienceStream

Device-Based Delivery

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

The Trade Desk can be integrated in the following ways:

Connected Devices

Mobile

Web Browser

Your Server

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Features

This integration offers these features:

Send First Party Advertiser Data
Send first-party data to the The Trade Desk DMP

State of the CDP 2023

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue

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State of CDP Report 2023

State of CDP Report 2023

The Trade Desk

Get a Demo

About The Trade Desk

Leverage Tealium's integration with The Trade Desk to better personalize advertising campaigns. Manage the Trade Desk Tag (The Desk) as well as leverage Tealium's AudienceStream The Trade Desk Connector for posting enriched Visitor Profiles and Audiences for more personalized advertising campaigns.

Supported Integration Types

The Trade Desk can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

The Trade Desk can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Features

This integration offers these features:

State of the CDP 2023

How the most innovative brands are using CDPs to deliver cutting edge customer experiences and drive revenue