AdTech

The Trade Desk First Party Data

Join a live demonstration of Tealium's native support for The Trade Desk First Party Data to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Leverage Tealium's integration with The Trade Desk to better personalize advertising campaigns. Manage the Trade Desk Tag as well as leverage Tealium's The Trade Desk First Party Data connector for posting enriched Visitor Profiles and Audiences for more personalized advertising campaigns.

Supported Integration Types

The Trade Desk First Party Data can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

The Trade Desk First Party Data can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Features

This integration offers these features:

Send First Party Advertiser Data

Send first-party data to the The Trade Desk DMP

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

Get the Report

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344