About The Trade Desk First Party Data

Leverage Tealium's integration with The Trade Desk to better personalize advertising campaigns. Manage the Trade Desk Tag as well as leverage Tealium's The Trade Desk First Party Data connector for posting enriched Visitor Profiles and Audiences for more personalized advertising campaigns.


This integration offers these features:

  • Send First Party Advertiser Data
    Send first-party data to the The Trade Desk DMP

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