About TheAdex

The Adex is to help Advertisers, Publishers and Agencies to learn more about their Audiences and to enable all market participants get a data-driven access to Programmatic Media with Next Generation Data Management Solutions. Tealium allows you to implement and manage TheAdex's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

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