TikTok Events

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The TikTok Events API is a Server-to-Server (S2S) integration that allows you to share website and app visitor events directly to TikTok. Data that is shared via the Events API is processed similar to information shared via other TikTok data integration business tools, like the TikTok pixel and TikTok SDK. Depending on the data shared, you can leverage Events API to power other TikTok solutions like dynamic product ads, custom targeting, campaign optimization and attribution.

Supported Integration Types

TikTok Events can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

TikTok Events can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Features

This integration offers these features:

Send Event

Use the Send Event action to send conversion data to the TikTok Marketing Event and App API

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