About TikTok Events

The TikTok Events API is a Server-to-Server (S2S) integration that allows you to share website and app visitor events directly to TikTok. Data that is shared via the Events API is processed similar to information shared via other TikTok data integration business tools, like the TikTok pixel and TikTok SDK. Depending on the data shared, you can leverage Events API to power other TikTok solutions like dynamic product ads, custom targeting, campaign optimization and attribution.

Features

This integration offers these features:

  • Send Event
    Use the Send Event action to send conversion data to the TikTok Marketing Event and App API

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