AdTech

Viant VDP 1P Audiences

Join a live demonstration of Tealium's native support for Viant VDP 1P Audiences to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Viant VDP 1P Audiences connector sends privacy-safe first-party audience data from Tealium API Hubs into Viant DSP to create, update, and maintain audience segments for targeting, suppression, and lifecycle management. It supports high-volume, batched audience updates using multiple identifier types while handling normalization and hashing within Tealium for secure activation.

Supported Device Types

Viant VDP 1P Audiences can be integrated in the following ways:

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

Mobile

Mobile Applications have a variety of conventional event attributes such as ‘screen_width’, ‘screen_orientation’, etc.

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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