Join a live demonstration of Tealium's native support for wywy TV Analytics Plugin to see how Tealium makes it easier to implement and enrich this part of your digital stack.
Analyze in real-time how effective your TV spendings are. wywy’s real-time detection precisely determines when your TV commercial is being aired (relying on your media plan will give you mediocre results at best) thus allowing you to understand which ad air times, which spots and which channels perform best to continuously optimize your TV media spendings. The TV Analytics Plugin easily integrates into all common web analytics tools so you can analyze your data within your preferred and proven solution. Tealium allows you to implement and manage wywy TV Analytics Plugin's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.
Supported Integration Types
wywy TV Analytics Plugin can be integrated in the following ways:
Device-Based Delivery
Device-Based Delivery
These connectors send data to the desired vendor or service directly from the client or device where the data is originating.
Supported Device Types
wywy TV Analytics Plugin can be integrated in the following ways:
Web Browser
Web Browser
These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.
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