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Xandr Instant Audience Service

Join a live demonstration of Tealium's native support for Xandr Instant Audience Service to see how Tealium makes it easier to implement and enrich this part of your digital stack.

The Instant Audience Service is a server-side method that uses a streaming architecture to add individual or small groups of users to segments, via the Xandr API. Rather than aggregating and periodically sending large batches of data using the Batch Segment Service, the Instant Audience Service associates users to segments in close to real-time.

Supported Integration Types

Xandr Instant Audience Service can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Xandr Instant Audience Service can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

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