Yahoo! Conversions

Join a live demonstration of Tealium's native support for Yahoo! Conversions to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Yahoo Ad Tech’s Enhanced Attribution solution mitigates the lost conversion attribution on browsers and devices through the use of a click ID as an identifier instead of a cookie or device ID.

This solution enables tracking of conversions that can work without identity synchronizations and also puts advertisers in control of monitoring the performance of their ad buys. The mechanism can provide post-click attribution for advertisers, and is available for both DSP and Native Ad platform campaigns.

Supported Integration Types

Yahoo! Conversions can be integrated in the following ways:

EventStream

These connectors are hosted integrations within the Tealium platform utilizing EventStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Yahoo! Conversions can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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