AdTech

Yahoo! DataX

Join a live demonstration of Tealium's native support for Yahoo! DataX to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Yahoo develops the solutions and insights that create meaningful connections, amplify your brand, and drive impact across advertising, search, and media. DataX is an aggregate Yahoo Ad Tech infrastructure that hosts various components that enable Yahoo Ad Tech to exchange data with its external partners in a secure, automated and scalable manner. Through this integration, Tealium customers can exchange structured data against user identifiers, such as cookies, user-matched ids, household IDs, and so on.

Supported Integration Types

Yahoo! DataX can be integrated in the following ways:

AudienceStream

These connectors are hosted integrations within the Tealium platform utilizing AudienceStream. They receive data from the originating client or device, and send that data on to the desired vendor or service.

Supported Device Types

Yahoo! DataX can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

Your Server

Tealium Collect can be deployed to any service or solution utilizing your favorite programming languages. This is the most ‘generic’ deployment.

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