Yandex.Metrica

Join a live demonstration of Tealium's native support for Yandex.Metrica to see how Tealium makes it easier to implement and enrich this part of your digital stack.

Yandex.Metrica is a free tool that helps you increase the conversion rate of your site. Metrica lets you monitor the key effectiveness indicators of your website, analyze user behavior, and evaluate the efficiency of your ad campaigns. Tealium allows you to implement and manage Yandex.Metrica's JavaScript tag with ease through Tealium iQ. With our wizard-driven integration, you can create load rules to determine when and where to trigger this vendor. In addition, Tealium iQ's data mapping feature allows you to control which data points are shared with this vendor.

Supported Integration Types

Yandex.Metrica can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Yandex.Metrica can be integrated in the following ways:

Web Browser

These connectors expect to receive standard event attributes originating from a web browser, such as current_url, referring_url, page_name, page_category, and others.

2025 Future of Customer Data

Discover how real-time customer data is reshaping industries in the latest edition of our groundbreaking annual report.

Get the Report

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344

By submitting this form, you agree to Tealium's Terms of Use and Privacy Policy.