AdTech

Zeta Zync

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The Zeta Zync tag enables websites to send visitor interaction and identity data to the Zeta Global Zync platform, allowing marketers to build unified customer profiles and activate audiences across Zeta’s marketing channels. It captures events and user attributes from the page and transmits them to Zeta to support identity resolution, audience targeting, and campaign measurement.

Supported Integration Types

Zeta Zync can be integrated in the following ways:

Device-Based Delivery

These connectors send data to the desired vendor or service directly from the client or device where the data is originating.

Supported Device Types

Zeta Zync can be integrated in the following ways:

Connected Devices

Connected Devices are those that don’t quite fit the mobile mold, such as connected set-top boxes (OTT), wearables, etc.

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