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Metaverse Marketing: Unlocking Value in a Virtual World
Oliver Moore, Client Partner, Meta
- How to know when your organisation is ready for a CDP
- Identifying the skills overlap in your team to manage a CDP
- How can your organisation better collect and activate first-party data
- Preparing your organisation for a world without cookies
- Understand what first-party data means for your business
- Preparing for the future - GA4, Metaverse and beyond
- Future-proof your data strategy
- Steps to resolve the personalisation-privacy paradox
- Unlocking value with privacy-first CX
- Qualify the value of top CDP use cases
- Quantify the value of a CDP by use case and digital maturity
- Calculate the value a CDP can deliver for your business