SAN DIEGO, CA (February 3, 2016) – Tealium, the leader in real-time customer data solutions and enterprise tag management, today announced leading brands who will take the stage at Digital Velocity 2016, including Tripping.com, SolarCity Corporation, AAA – Automobile Club of Southern California, The Hartford, CMS, and Blast Analytics and Marketing. Presenters will join featured keynote speaker Daymond John, Shark Tank judge and Founder of FUBU, to share stories of business transformation, marketing and customer engagement best practices, and innovative ways to leverage customer data to drive better customer experiences.
Digital Velocity is Tealium’s annual global customer event, bringing together industry influencers, customers, and strategic partners to focus on the power of real-time data in transforming customer experiences. This year’s breakout sessions, hosted by select Tealium customers and partners, will support one of three topic areas centered on the core pillars of a comprehensive customer data and real-time marketing strategy.
“Our community of Tealium users includes some of the most innovative marketing and data professionals out there today, and the ways that they are leveraging real-time customer data are truly profound,” said Adam Corey, Vice President of Marketing at Tealium. “This year’s Digital Velocity lineup of customer speakers, and the diversity of topics to be covered, is stronger than ever. We are confident that our attendees will leave feeling inspired to continue to break down customer data siloes and drive transformation within their own teams and organizations.”
The three detailed breakout session tracks for Digital Velocity 2016 include:
Creating Omnichannel Customer Experiences:
It’s more imperative than ever to create compelling, consistent customer experiences across channels and devices. This track will focus on building the unified customer view that’s at the heart of these compelling customer experiences; using enriched data to take real-time, relevant action across your entire marketing technology stack; and marrying online and offline customer experiences, and embracing mobile, connected devices, and the Internet of Things (IoT).
Mastering Customer Data Applications:
If your customer data is the lifeline of your business, it needs to be accessible, flexible, and capable of driving real-time action. This track will focus on streamlining your organization’s customer data supply chain to become a more responsive, customer-focused organization; enhancing your existing enterprise data warehouse (EDW) or business intelligence (BI) initiatives, and closing the gaps in customer insights; and bringing together anonymous data and known customer data to finally build a comprehensive customer journey.
Supercharging Your Marketing Technology Stack:
The key to truly leveraging your customer data and driving omnichannel experiences is building a solid, vendor-neutral data foundation. This track will focus on standardizing and sharing data across all of your marketing vendors and applications; leveraging a robust vendor ecosystem to streamline deployments and gain more efficiency and flexibility; and building the marketing technology stack that’s right for you and your business.
Digital Velocity 2016 will take place in San Diego, CA from May 3-5. To learn more, stay up-to-date on the agenda, and register, visit www.digitalvelocityconference.com.
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT. More than 600 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. For more information, visit www.tealium.com.
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