Tealium Announces First U.S. Certified Partner for Universal Tag

Modea to Provide High-End Web Analytics Implementations using the Tealium Universal Tag

San Diego, CA – June 29, 2010 – Tealium Incorporated, a leading provider of enterprise-level Universal Tagging, today announced Modea as the first U.S.-based interactive agency certified with the Universal Tag. Modea’s customer base can now leverage Modea’s expertise in Universal Tagging across multiple solutions.

Tealium Universal Tag allows companies to deploy one tag that effectively communicates with all web analytics and digital marketing solutions. It is the most widely used Universal Tag technology for the enterprise.

“We are proud to be the first US agency to earn the Tealium Universal Tag Certification,” said Joe Chasse, Director of Analytics & Search Engine Marketing at Modea. “The certification further solidifies our leadership in web analytics by emphasizing the superior deployments made possible through the Universal Tag.”

“We are very excited to have Modea as a certified partner,” said Ali Behnam, Tealium co-founder. “Tealium selected Modea because of the experience of its analytics team and previous experience deploying the Tealium Universal Tag on complex Fortune 500 web sites.”

Tealium Universal Tag supports all tag-based web analytics solutions, including Google Analytics, SiteCatalyst, Webtrends, Unica, Yahoo! Web Analytics and Coremetrics. In addition, it supports all other tag-based digital marketing tools such as DoubleClick, Atlas, SearchIgnite, Foresee Results, Bazaarvoice and more.

More information can be found on the Tealium web site.