New service helps marketers monetize the value of social media marketing and online PR
San Diego, CA – January 21, 2009 – Tealium Incorporated, a provider of high-end, results-oriented Web analytics integration and consulting, today announced the availability of Tealium Social Media, a new measurement service for social media and online PR professionals.
Tealium Social Media lets marketers measure the ROI of their social media marketing and online PR initiatives using the same metrics as other digital marketing channels such as pay-per-click, email and banner advertising. The solution helps users decide which social media initiatives they should invest in and which to drop, as well as which media outlets or categories drive the most traffic and conversions.
“Tealium Social Media lets us measure our online PR and outreach initiatives with tangible metrics that make sense to our organization: visits to the site and online sales”, said Chris Hassett, VP of Sales and Marketing at Restorative Remedies, a San Diego provider of natural-products food supplements. “The solution gives us apples-to-apples comparison between our online PR and our other marketing vehicles, all from within our Google Analytics account”.
“Tealium Social Media brings a whole new level of measurement to social media marketing and online PR”, said Olivier Silvestre, co-founder at Tealium. “Social media measurement can now be done in the same tangible way that online marketers are accustomed to, with true ROI analysis”.
Tealium Social Media is available as both a stand-alone version and a plug-in to popular web analytics solutions such as Google Analytics, SiteCatalyst, NetInsight, WebTrends, Coremetrics and others. Introductory pricing for the subscription service starts at $250/month and is based on the depth of coverage.
“Tealium has solved the black box of PR and social media measurement,” said Erik Bratt, CEO of Engage Social Media, a social media and public relations agency focused on monitoring and measurement. “We can now make actionable decisions for our clients that drive better business results through PR and social media.”
More information can be found from the Tealium web site.
