San Diego, CA (September 4, 2013) — Tealium®, the leader in enterprise tag management, today announced the launch of new capabilities for advanced deployment of testing and optimization vendors, helping digital marketers improve online testing results while reducing their reliance on IT.
The new capabilities, detailed in a free white paper entitled “Improving Testing & Optimization: Key Factors to Consider When Choosing a Tag Management Solution,” are available within Tealium iQ, the company’s market-leading enterprise tag management solution. The new features include:
Testing and optimization is an increasingly popular digital marketing strategy that involves testing different pieces of content against each other to achieve optimal conversions. According to the Tealium Digital 100, which identifies the most widely used digital marketing solutions, testing and optimization is the third most popular vendor category. Simply put, testing and optimization is technically complicated, requiring marketers to work across teams and sapping valuable IT resources.
“Testing is one of the most effective ways for organizations to boost conversion rates. Until now, the heavy dependence on IT has reduced an organization’s ability to do testing,” said Mike Anderson, CTO and Co-Founder of Tealium. “These new capabilities empower digital marketers to take their testing initiatives to the next level, and remove the IT burden in the process.”
For more information on the benefits of Tealium’s new optimization and testing capabilities, download the free white paper, “Improving Testing and Optimization: Key Factors to Consider When Choosing a Tag Management Solution.”
To find out more about Tealium, please visit: http://www.tealium.com