San Diego, CA – April 14, 2009 – Tealium Incorporated, the leading innovator of social media measurement and monetization, today announced the filing of a patent application with the United States Patent and Trademark Office on its breakthrough technology for measuring and monetizing social media, including the monetization of blogs, news outlets, online PR, videos, micro-blogs and more.
“This is a landmark day for Tealium, as we officially protect our unique and groundbreaking approach to the measurement of social media,” said Mike Anderson, Tealium co-founder. “Our unique approach to monetizing social media provides marketers with the ability to measure their social media marketing, an area that has previously been deemed as a measurement black box.”
Tealium Social Media provides marketers an apples-to-apples comparison between their social media marketing such as blog outreach and online PR, and their other online marketing activities such as pay-per-click and email advertising. The solution is designed to integrate into clients’ existing web analytics deployments, lowering client learning curve and total cost of ownership.
Additional information on Tealium Social Media can be found on the Tealium website.