Tealium Launches Industry’s Most Comprehensive Tag Management Partner Program

Digitaria, Semphonic, TracyLocke, Webtrends and Others Partner with Tealium for its Marketing-Centric Approach

San Diego, CA (April 23, 2012) – Tealium, the leader in enterprise tag management, today announced the formal launch of a new partner program that enables agencies, resellers and technology vendors to create greater value for themselves and their customers through enterprise tag management.

Digitaria, Semphonic, TracyLocke, and Webtrends are among more than two dozen organizations that have joined the Tealium Partner Program to leverage the company’s enterprise tag management platform, which eliminates the problems associated with deploying and managing the web page tags or pixels required by many digital marketing vendors.

By focusing on agencies, resellers and integrated platform providers, Tealium’s program is the largest and most comprehensive in the industry. Partners cited several factors for joining the program, including next-generation tag management methodology; a best-in-class web interface that is designed for marketers; more than 250 pre-configured turnkey vendor integrations; superior ROI; and channel commitment.

“Tealium is a strong, industry leading solution, founded by web analytics veterans whom we’ve had a trusted working relationship with for the past eight years,” said Warren Raisch, EVP and Chief Client Officer for Digitaria, a full-service digital marketing and technology agency, part of JWT North America, a division of WPP. “They provide the support and leadership we demand from our strategic partners.”

To support its partners, Tealium has implemented certification and training programs, as well as integrated key features such as hierarchical account management, version controls, profiles, and extensive permissioning to ensure rapid and widespread adoption.

“Tealium’s tag management solution makes it easier to deliver turnkey web analytics implementations for our clients,” said Hope Frank, CMO of Webtrends, the global leader in unified mobile, social and web analytics and engagement. “Tag management is becoming foundational to digital marketing and we are impressed with Tealium’s commitment to the channel.”

“Partnering with Tealium enables agencies and solution providers to embrace one of the most important innovations in digital marketing in years,” said Jay Calavas, VP of Tealium’s Worldwide Sales and Business Development. “We are thrilled to be teaming up with such world-class organizations.”

To sign up for the Tealium Partner Program or get more information, please visit http://www.tealium.com/partners.

Tealium will be exhibiting at the Digital Analytics Association’s New York City Symposium today, April 23, at The Graduate Center at CUNY.