San Diego, Calif. (March 13, 2014) – Tealium®, the market leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced a new partnership with Web Analytics Demystified, one of the world’s most recognized and respected digital measurement consulting groups, to become the global sponsor of all “Web Analytics Wednesday” events worldwide in 2014.
Eric T. Peterson, Co-founder of Web Analytics Wednesdays; and Founder and Senior Partner at Web Analytics Demystified
“Web Analytics Wednesday was founded as a networking event for digital analysts and optimization specialists with a focus on local communities. With well over 1,000 events and 10,000 participants, to date, we very much appreciate Tealium’s generous support which will allow the event to expand and create new opportunities for analysts to meet their peers, explore new technologies, and mature in their careers.”
Tracy Hansen, Chief Marketing Officer at Tealium
“This is an exciting time to work in digital measurement and optimization, as new tools and technology are helping analytics professionals gain insights that were never before possible. Tealium is pleased to support an event that brings top analytic experts together in a fun, informative fashion that also builds global community and inspires action.”