The company’s compelling Integrated Audiences case study demonstrated results-driven innovation by leveraging human insights



SAN DIEGO | Oct. 18, 2022 — Tealium, the largest independent and most trusted customer data platform (CDP), has been recognized as a 2022 illumi Award winner from UserTesting, a leader in video-based human insight.

Tealium was recognized for its compelling case study that demonstrated its ability to create better customer experiences through its Integrated Audiences feature, which allows marketers and data experts to intuitively explore customer data to better discover, target, and activate audience segments at scale.

“We are proud to earn this recognition of how Tealium created an exceptional user experience for Integrated Audiences, driven by human insights and great design,” said Bill Victor, Vice President of Design and Research at Tealium. “As we worked through our design process, a story of how we leveraged and applied user research and usability testing began to unfold. We wanted to share how this helped our team craft a validated, data driven solution that delivered real customer value.”

The illumi Awards recognize organizations that demonstrate the exceptional use of insights-driven processes and who deliver innovative business results for customers leveraging UserTesting. Organizations were selected based on their ability to leverage human insights to achieve excellence in customer experience, improved product and marketing innovation, and heightened team productivity. Through the platform, Tealium was able to better solve for:

  • How and when marketers engage with customers using the right campaign messaging
  • How analysts find and activate audiences, and track performance
  • Identifying the people, processes, and tools in marketers’ and analysts’ workflows
  • Identifying the biggest pain points and time to value for current workflows
  • Validating design proposals and usability testing user workflows

“The illumi Awards recognize UserTesting customers that are leading the way on how to apply human insights to drive innovation and deliver customer value,” said Michelle Huff, Chief Marketing Officer at UserTesting. “Tealium is one of those companies awarded for their stellar use case of bringing continuous customer learning into their development process. Congratulations to the Tealium team for their success and being a thought leader in this space.”

To learn how Tealium used UserTesting to achieve success, watch the full video here.

To keep up with the latest company news, visit Tealium’s Newsroom.


About Tealium
Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.

For more information, visit


About UserTesting

UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting® Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,500 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit


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Natalie Passarelli
Corporate Communications Manager at Tealium

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