Tealium Secures $1.1M in New Funding to Fuel Further Innovation in Enterprise Tag Management

Series A Financing Follows Record-Setting Year in Which Quarterly Bookings Rose Nearly 600 Percent Between Q1 and Q4

San Diego, CA (January 10, 2012) — Tealium, the leader in enterprise tag management, today announced that it had received $1.1M in Series A Financing from private investors to help drive continued product innovation in the fast-growing enterprise tag management industry.

The financing came from a cadre of prominent technology leaders and investors, including Jeff Lunsford, CEO of Limelight Networks; Jim MacIntyre, former CEO of Visual Sciences and WebSideStory (now part of Adobe Systems); Joe Apprendi, CEO of Collective; John Vincent, co-founder and CEO of EyeWonder; and Thomas Falk, an entrepreneur, investor and CEO of eValue Group. Falk was former President of EMEA for DoubleClick.

“With its innovative methodology, Tealium has clearly developed a superior solution for handling enterprise tag management on a global scale, ” said Jeff Lunsford, former CEO of WebSideStory, the leader in on-demand web analytics before being acquired by Adobe Systems via Omniture. “These new investors and I are excited to provide the Tealium team with additional growth capital and strategic advice as they continue their impressive run in helping enterprises solve their most complex digital marketing challenges.”

In other news, the company announced:

• A record year for sales bookings in 2011, including a 600 percent increase in quarterly bookings between Q1 and Q4. Select new clients include Citrix Online, Lincoln Financial Group, Fox Networks Group, Avnet, Big Fish Games, TracyLocke, US Auto Parts, Bluestem Brands, The Finish Line, Inc., and many more.
• The appointment of MacIntyre to its board of directors. MacIntyre founded Visual Sciences, a web analytics software company that was acquired by WebSideStory. MacIntyre later become CEO of WebSideStory, overseeing the sale of the company to Omniture. MacIntyre also served as chief of e-commerce technology for GSI Commerce. He currently sits on the board of several technology firms, including Intershop Communications.
• The hiring of digital marketing veteran Erik Bratt as vice president of marketing. Bratt helped build WebSideStory into an enterprise leader for web analytics. He has nearly 15 years of technology marketing experience, including a senior marketing role with Microsoft, and consulting with Digitaria, acquired by WPP Group’s JWT North America.

Tealium is the only tag management vendor in the market that leverages a pure “client-side” methodology that avoids relying on the repeated use of an application server to load digital marketing vendor tags onto the web page, thereby speeding up performance and eliminating potential points of failure. Other tag management vendors on the market rely on the use of an application server in some way. Tealium takes advantage of browser caching, content distribution networks, and proprietary tag management techniques to give it unlimited scale and global reach. Tealium currently has customers on four different continents.

“Tag management is now an established digital marketing best practice that improves marketing results, speeds web site performance, and saves valuable IT resources,” said Ali Behnam, co-founder of Tealium, which was founded in 2008. “We are thrilled that such a prominent group of technology leaders recognizes our technology as the best way to serve the enterprise for tag management. We are honored to receive this financing round and will use the proceeds to expand customer support and fuel further product innovation.”