Tealium Social Media Extends Its Measurement to Social Networks

New Version Measures the Impact of Social Networking Sites, Including Facebook, MySpace and LinkedIn

San Diego, CA – May 4, 2009 – Tealium Incorporated, a leading provider of high-end, results-oriented Web analytics integration and consulting, today announced the availability of version 1.5 of Tealium Social Media, a social media and online PR measurement service for marketing professionals.

The new version introduces support for social networks, including Facebook, MySpace, LinkedIn, Flickr, Ning and other. This is in addition to existing functionality, which includes measurement around Twitter, blogosphere, online news and video sharing sites.

“This release is another step in our ongoing commitment at Tealium to expand the functionality and capability of Tealium Social Media,” said Mike Anderson, Tealium co-founder. “Social media marketers can leverage Tealium Social Media to measure the impact of a wide range of initiatives, including blog outreach, news releases, online videos, micro-blogs and now across social networks.”

Tealium Social Media is a web analytics extension for all popular web analytics applications including Google Analytics, Yahoo! Web Analytics, SiteCatalyst, WebTrends, Unica NetInsight, Coremetrics and others. By integrating social media traffic into web analytics, marketers can get apples-to-apples comparison between social media and other traffic sources such as pay-per-click, banner and email advertising.

More information can be found from the Tealium web site.