SAN DIEGO, CA (June 11, 2014) – Tealium, the global leader in enterprise tag management and solutions that power real-time unified marketing initiatives, today announced the launch of new capabilities enabling any company to build its own marketing cloud so it can drive more profitable and personalized cross-channel campaigns in real-time. The launch includes the industry’s first data layer wizard, which makes creating the most strategic layer in the digital marketing technology stack easier than ever. Tealium made the announcement in connection with its appearance at IRCE (Booth #545), scheduled for today and tomorrow in Chicago, and ahead of Digital Velocity Europe 2014, the company’s European user conference scheduled for tomorrow in London.
Today’s marketers are challenged with figuring out how to navigate an increasingly complex technology landscape, which includes more siloed applications and fragmented data than ever before. As marketers rely more and more on marketing clouds such as those offered by Adobe, Oracle and Salesforce, the need for greater flexibility grows as marketers work to unlock the best ROI possible. Through market-leading Tealium® solutions, organizations can mix and match any digital marketing technology, whether from proprietary marketing clouds, or from thousands of best-in-class point providers. New capabilities include:
Andrew Jones, Senior Analyst, Altimeter Group
“The data layer has become a foundational element of digital marketing. It enables organizations to gain greater value from their existing marketing technologies, as well as enhance coordination between those applications. This makes for a more unified marketing technology infrastructure, which opens up a lot of exciting possibilities for marketers.”
Mike Anderson, CTO and Co-Founder, Tealium
“These new capabilities provide a key foundation for any business to easily create its own marketing cloud and better maximize its marketing investments and ROI across the board. Through the Tealium platform, marketers can get their marketing applications working together for the first time and effectively end what has been a siloed and fragmented approach to digital marketing for the last 15 years.”
Joe Lucas, Director of Digital Marketing & Demand Generation, InsideView
“Marketing is currently trying to manage about the same number of solutions as engineering, but our marketing organization is much smaller and not technical in nature. Tealium helps us manage and maximize our entire digital marketing technology stack in a very efficient, controlled way. We look forward to building out our marketing cloud and leveraging the synergies that Tealium provides.”