Tealium for Healthcare

Power More Privacy-First Patient Experiences
with Tealium for Healthcare

Get A Demo

Gain control over consumer data collection, management, and transmission with Tealium for Healthcare.

Whether you are a Healthcare Provider, Payer, Pharmacy or any other regulated entity, our platform provides a flexible, robust data foundation that helps you comply with the latest patient privacy regulations, such as HIPAA, and ensures a rapid response to inevitable regulatory changes in the future. Tealium for Healthcare also provides data orchestration capabilities so healthcare organizations can create personalized consumer experiences. By providing a privacy-centric, digital-friendly consumer experience, organizations are well-equipped to respond to outside competition and improve patient health outcomes.

Robust Data Foundation for Regulatory Compliance

360 Degree View of the Consumer

Key Features

Tealium Core Features
Features to Support HIPAA Compliance

Unified Data Sources
• Unite all of your marketing technologies with common definitions and nomenclature used to describe customer interactions. Reduces ETL costs
• Ability to turn on/off any integration in seconds (in case of breach, regulatory change/guidance)

Real-Time, Secure Data Collection
• True real-time collection, standardization and delivery
• Mitigate risk and reliance on third-party data by building a first-party data foundation

Data Accuracy and Quality

• Filter and monitor event data streams in real time
• Augment and monitor data quality as data flows into the system

1,300 Turnkey Integrations
• End-to-end customer data collection and activation
• Marketer-friendly, no-code integration workflow
• Integration marketplace including deep server-side integrations with the world’s largest media partners like Meta and Google.

Signed BAA from Tealium
• Meta and Google are both required to have a signed BAA to transmit PHI. Tealium provides the ability to send PII to these vendors within HIPAA compliance. As a priority to our organization we sign BAAs for our HIPAA customers across the Healthcare and Pharma verticals.

Flexibility to adapt to changing market dynamics
• Challenges raised by browser changes, ad blocking, and third-party cookie loss require a tag-based and API-based approach to data collection. Tealium provides the infrastructure needed to build back insights that may be lost from just client-side collection.

Secure, Privacy-by-Design Environment
• Built-in Functionality for obfuscating and restricting PII, PHI, and sensitive data
• BAA and DPA in place for all Vendors with Tracking Technologies
• Patient Consent Capture and opt-out capabilities
• Private Cloud Environment for PII + PHI (recommended)

Real-Time Opt-Out User Consent
• Opt-out mechanism to comply with CCPA and other privacy laws.

'

Benefits by Role

HIPAA Privacy Office/General Counsel

• Streamline consent - Capturing consent electronically saves time and minimizes errors.
• Adapting to changing regulations. Tealium’s flexibility simplifies compliance adjustments.

Chief Information Security Officer/CIO

• Risk mitigation benefits. Prevent unauthorized access and data breaches.
• Lock down PHI access: Implement granular access controls to ensure only authorized personnel can access sensitive patient information.

Digital Property Owner

• Enhanced patient/member trust: Build stronger relationships with patients/members by demonstrating your commitment to data privacy.
• Improved patient/member engagement: Personalize the patient/member journey with targeted content and recommendations based on consented data.

Marketing Professional

• Unified Patient View: Gain a 360-degree view of your patients by consolidating data from consented sources, creating a unified patient profile.
• Tracking Campaign Effectiveness: Measure the true impact of your paid media campaigns to optimize spending and maximize return on investment (ROAS).

Healthcare IT Professional

• Control PHI Sharing: Share PHI only with pre-approved vendors who have executed Business Associate Agreements (BAA) for complete compliance.
• Secure Transmission for All Vendors: Ensure secure data transmission regardless of BAA status. Utilize encryption, obfuscation, and anonymization to protect patient privacy even with non-BAA vendors.

Tealium’s Healthcare Partner Network

Tealium works with a comprehensive ecosystem of partners to provide healthcare solutions.
Implementation Partners

BlastX Consulting

A sampling of Tealium’s Technology Partners that will enter into a Business Associate Agreement (BAA)

A/B Testing and Experimentation


Analytics

Call Center Analytics

Communication

Custom Reporting


Compass
Data Integrity Monitoring


Sonar

For a full list of Tealium integrations, visit our Integrations Marketplace.

Key Resources

Industry Overview - Tealium for Healthcare

Learn More

CDP Starter Kit for Healthcare

Learn More

Tealium for Healthcare Documentation

Coming Soon

We’re Here to Help

Connect with an expert to see how Tealium can work for you

9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
By submitting this form, you agree to Tealium's Terms of Use and Privacy Policy.
9605 Scranton Rd. Ste. 600
San Diego, CA 92121
+1 (858) 779-1344
Solutions
Products
Resources
Company
Industries
Partners
Support
Legal