New privacy regulations and approaches are rapidly evolving, with consumers increasingly expecting more clarity and control over how their information is being used. In addition, changes across the tech ecosystem and the deprecation of long-standing tracking technologies (like 3rd party cookie-loss) have given rise to complex, consent-driven workflows.
Many organizations are turning towards a Customer Data Platform (CDP) to collect data across all potential interaction points and centralize data about individuals into one vendor-neutral location - with consent provided.
To help you better evaluate consent and preference management capabilities, and make a balanced, forward-looking Customer Data Platform (CDP) choice, check out the Gartner Market Guide for Consent and Preference Management.
In this report you’ll find ways to:
Gartner, Market Guide for Consent and Preference Management, Nader Henein, Bart Willemsen, Bernard Woo, 31 October 2022
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