CMOs are being asked to drive growth and AI-enabled transformation while managing budget scrutiny, brand trust, privacy, and a customer journey increasingly influenced by answer engines. The Gartner Hype Cycle provides a framework for deciding what to pilot now, what to sequence next, and what requires stronger data, architecture, governance, or cost controls first.
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Gartner, “Hype Cycle for Digital Marketing, 2026,” Claudia Ratterman, Eric Schmitt, 10 July 2026.
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