Case Study

Bridging the Gap Between Marketing and IT – Mason Companies

Bridging the Gap Between Marketing & IT

Executive Summary

Learn how Mason Companies, Inc., is using Tealium® solutions to eliminate the bottleneck between marketing and IT, while delivering “game-changing” marketing results. Using the Tealium iQ™ tag management system, Mason was able to deploy 99 tags across nine divisions in four weeks, while improving overall campaign time to market by 75 percent. Through the Tealium AudienceStream™ real-time enterprise data platform, Mason is averaging a 50 percent open rate on two of its major cart abandonment email programs. Watch this video from Digital Velocity 2015.