Case Study

Driving Global Data Standards to Better Understand Customers at Scale

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Challenge

A global pharmaceutical company wanted to develop and implement a data strategy that not only elevated the quality of their patient and healthcare provider data but would result in more comprehensive and actionable data for their global organization. To make this a reality, they needed to collect and analyze data across their 600 digital properties in a secure manner to better understand their consumers and their digital engagement experience. They were challenged with having to manually wrangle disparate customer data in many sources, leading to inconsistent views of customers and poor customer experiences. Without a standardized view on data, form fill tracking development time was manual and took an entire day.

Solution

Using Tealium iQ Tag Management and Tealium EventStream API Hub, they were able to build a comprehensive (and standardized) data collection foundation across more than 600 global properties, enabling them to reduce development time and improve insight into customer behavior. With Tealium’s data collection tools, they were also confident their data was in compliance with privacy and consent laws. Additionally, they integrated EventStream and Salesforce Marketing Cloud to send data about content consumption and help develop personalized customer journeys in real-time.

Driving Global Data Standards to Better Understand Customers at Scale

Results

With a standardized view on data, they were able to reduce form fill tracking development time from 2 months to 1 day
Using EventStream API Hub and Salesforce Marketing Cloud, the organization was able to send data about content consumption to help develop personalized customer journeys in real-time

“With Tealium’s tools, we now have a secure and standardized approach to global data collection that empowers us to understand and serve our customers better than ever before.”

– Anonymous Pharma Executive

Delivering Value

The organization leverages several AWS services, including: CloudFront CDN, Kinesis, EC2, S3, Route 53, DynamoDB, Kafka, Load Balancers, ElastiCache Redis, CloudWatch.

Featured Resources

Analyst Report

Driving Global Data Standards to Better Understand Customers at Scale

Download Case Study »

Challenge

Solution

Results

Delivering Value

Featured Resources

2024 Gartner® Magic Quadrant™ for Customer Data Platforms

2024 State of the CDP

Winning in the Era of Data Differentiation