Driving Global Data Standards to Better Understand Customers at Scale

Challenge

A global pharmaceutical company wanted to develop and implement a data strategy that not only elevated the quality of their customer data but would result in more comprehensive and actionable data for their global organization.

Solution

Using Tealium iQ Tag Management and Tealium EventStream API Hub, they were able to build a comprehensive (and standardized) data collection foundation across more than 600 global properties, enabling them to reduce development time and increase insight into customer behavior.

Driving Global Data Standards to Better Understand Customers at Scale

Results

With a standardized view on data, the organization achieved the following results:

• Reduced form fill tracking development time from 2 months to 1 day.
• Using EventStream API Hub and Salesforce Marketing Cloud, they were able to send data about content consumption to help develop personalized customer journeys.