Video

A&E Networks- Tracking Video from Mobile to Roku at A&E Networks

A&E Networks- Tracking Video from Mobile to Roku at A&E Networks

Johnson Ta, Director of Digital Measurement Strategy at A&E Networks, is a Tealium veteran, working with the product across 3 companies over the past 5 years. He’s used Tealium for retail, on the media publisher side and now at a TV network, A&E. In his current role, he focuses on leveraging Tealium for enhanced video engagement tracking wherever the video is shown – on the web, mobile or even on OTT streaming devices, such as Roku.

With Tealium, he’s able to build a data collection foundation leveraged for systems including comScore, Nielsen and Adobe. Despite a wide variety of business goals at the various companies where he’s worked, Johnson has found these goals more easily attained when empowered with Tealium’s flexible platform.

Sign Up for Our Blog

By submitting this form, you agree to Tealium's Terms of Use and Privacy Policy.

Want a CDP that works with your tech stack?

Talk to a CDP expert and see if Tealium is the right fit to help drive ROI for your business.

Get a Demo