Building a Personal Bank in a Digital Age

To boost customer engagement, one of The Netherlands’ largest banks, ABN AMRO, had a drive to offer more personalised, relevant content to customers during their online banking journey.

Join Ralf Coolen, Director of Data Orchestration and Yassine Mountassir, Product Owner from ABN AMRO, to understand how, by leveraging customer data and gaining data insights, ABN AMRO reached uplifts in click-through of up to 280% on owned channels with e-commerce propositions.