Dover Saddlery-Delivering Better Online Experiences with Offline Data
There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat – but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session at Digital Velocity 2016, Monique Trulson, Director of E-Commerce at Dover Saddlery, shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
