Enable Real-Time Cross Channel Message Delivery
Solutions Consulting Operations Engineer, Yuki Ogawa, shows us how to integrate the Customer Data Hub and Salesforce Journey Builder to enable real-time cross channel message delivery.
Solutions Consulting Operations Engineer, Yuki Ogawa, shows us how to integrate the Customer Data Hub and Salesforce Journey Builder to enable real-time cross channel message delivery.
Tealium partnered with a leading telecoms provider to modernize its European marketing operations. The goal was to build a unified, AI-ready data infrastructure for advanced marketing automation, personalization, attribution, and fraud prevention. This initiative aimed to boost campaign efficacy, deepen customer insights and reduce fraudulent/declined orders through integrated analytics and machine learning. 1. The Challenge […]